Recognised brands include CarPow car loans, UpLoans personal lending and Up Capital with is the groups business lending and focal point of bespoke projects.

UpCapital
Bespoke solutions for commercial requirements ranging from bridging loans and development finance through to JV's and equity finance.

CarPow
Embeth operates several brands within the personal lending segment including secured speciality vehicle finance and non secured consumer loans.

UpLoans
Personal non asset based lending using the UpLoan brand can include very low interest homeowner secured lending through to shorter 1 year loans from $1000